Product Marketing at NOVA

• Automated Listings: All active products are included in NOVA’s marketplace catalog, viewable by search, filters, or browsing relevant categories.
• Homepage & Featured Spots: Highly-rated, trending, and Green Seller-certified products (including Eco Bronze, Silver, Gold tiers) are prioritized for homepage carousels and “Featured Now” banners.
• Sponsored Placements: Sellers can use promotional credits or purchase ad spots to appear in “Top Picks,” category highlights, or in-app banners. Sponsored content is always clearly labeled as “Promoted.”
• Seasonal Campaigns: NOVA runs curated campaigns for technology launches, Back-to-School, Green Week, and special deals with exclusive placements for participating sellers.

• AI-Powered Recommendations: Our recommendation engine analyzes your search history, purchases, wishlist adds, and even category browsing to suggest the most relevant tech products.
• Smart Filtering: Filters like “Best Sellers,” “Green Products,” “New Arrivals,” and “Top Reviewed” guide buyers to products with specific certifications, top ratings, or unique value.
• Personal Dashboard: Registered buyers enjoy a dashboard of personalized suggestions, special offers, and reminders informed by their preferences—never sold to third parties or used for off-platform targeting.
• Ethical Use of Data: Recommendation models use aggregated/anonymized data, always respecting user privacy and opt-out choices (see our Privacy Policy).

• Marketing Center: The Seller Center “Marketing” section allows sellers to set up sponsored listings, discount campaigns, & participate in NOVA-wide sales events.
• Green Seller Spotlight: Eco-certified sellers with a high percentage of certified products get access to premium homepage spots, special “green” events, and prominent badge display for greater trust.
• Performance Analytics: Sellers can track campaign impact, ad clicks, badge impressions, and discover what works through real-time analytics.
• Community Highlights: Outstanding sellers (top ratings, innovative products, or sustainability leadership) may be featured in NOVA Blogs, newsletters, and partner articles at platform discretion.

• NOVA clearly labels all paid placements, ads, and sponsored content for transparency to our users.
• All advertisements must comply with Philippine advertising law, platform policies, and must not be misleading, harmful, or discriminatory.
• Misuse of promos (e.g., coupon abuse, fraudulent reviews, fake “limited offer” banners) results in removal and may incur account penalties.
• Sellers may not direct users off-platform using paid placements or in-product listings.
• Green Seller status may not be purchased; it is awarded based on independent certification and audit only.

• Editorial Picks: NOVA’s content and curation team highlight outstanding products, sellers, and initiatives based on merit, innovation, and user feedback—not payment.
• Green Collections: Dedicated pages and banners for Green Seller products and verified eco-friendly certifications are refreshed regularly.
• Community Engagement: The best user-contributed reviews, product guides, and Q&As may be featured to empower the whole community and guide informed purchases.

• Users can see why a product is shown (e.g., “Recommended for you” or “Trending in Laptops”).
• Opt Out: Personalization uses opt-in/opt-out settings. Users can turn off personalized suggestions at any time in privacy settings.
• Sellers may request removal from featured sections if inclusion is undesired.
• Our content and algorithmic policies are regularly reviewed for fairness and relevance.

NOVA is committed to fair, efficient, and ethical product marketing—helping buyers and sellers succeed through trust, technology, and opportunity.