NOVA Branding
Guidelines and resources for using the NOVA Ecommerce Platform’s brand with clarity and confidence.
Brand Essence & Vision
At NOVA Ecommerce Platform, our brand is more than just a logo—it's a beacon for progress, trust, and conscious innovation. We represent the next generation of tech marketplaces: accessible, eco-aware, proudly Filipino, and future-focused.
We believe every tech breakthrough, product, and purchase can drive a brighter, greener tomorrow.
Visual Identity
Logo & Icon
The NOVA logo combines bold, modern typography with a dynamic star symbol—representing fresh ideas, inspiration, and high standards. Always display the logo against sufficient contrast. Do not distort, recolor, or add graphic effects.
- Main HEX: #2141C6 (NOVA Blue)
- Accent HEX: #10B981 (Sustainability Green)
- Secondary: #FFB300, #505252, #F9FAFB
- Typeface: Inter (primary), Montserrat (accent)
Color Palette
Imagery & Graphics
Use authentic, forward-thinking imagery that reflects Filipino tech lifestyles, sustainability, and community. Prioritize high-contrast product shots, happy people, scenes of discovery, and clean layouts.
- Avoid heavy filters or dated stock photos.
- Highlight green-certified products and digital inclusivity.
Brand Voice & Tone
Clear. Trustworthy. Empowering. Proudly Filipino. Green-First. NOVA's communication style is warm but professional, positive, and always puts the value for customers and planet first. Messaging inspires excitement for innovation and environmental action, never guilt or pessimism.
- Use plain English (or gentle Taglish for local campaigns)
- Never exaggerate, mislead, or over-claim
- Highlight impact, trust, and authenticity
- Make sustainability and new tech feel inviting
Usage Guidelines
Please follow these essential rules when representing the NOVA brand in marketing, partner, or press materials:
- Always use official logo, colors, and approved badge icons
- Never alter, distort, or add effects to the logo or icons
- Do not use “NOVA” or its logo in any way that implies partnership, endorsement, or sponsorship without written approval
- Represent inclusive, diverse, and authentic Filipino digital and tech experiences
- Include sustainability messaging for campaigns featuring Green Seller content
- Use our tagline(s) as appropriate:
- “Your Sustainable Tech Marketplace”
- “Buy Better. Choose NOVA.”
For co-marketing or press, always contact branding@novammerce.shop for official assets and prior approval.
Brand Assets
The official NOVA brand assets, including logo files, Green Seller badge icons, and full color palette, are available for media, press, and partner use at the link below. Please review and adhere to our branding guidelines.
Download Brand Assets